Your time is limited, so don’t waste it living someone else’s life.
— Steve Jobs (via torrijacs)
We were renegades, and we wanted people to know it.
— Steve Jobs, Steve Jobs (via lifeaslist)
What’s Really Driving Apple’s Recovery
Industry Week, Doug Bartholomew, March 16, 1999
Ex-Compaq exec Cook brings supply-chain religion to PC maker.
If you believe the common wisdom in the business press, Apple Computer Inc. was saved from being turned into cider by the return of cofounder Steve Jobs and the advent of a new product, the hot-selling iMac.
Truth be told, that’s only half the story. It’s a fact that in 1996-97, the Cupertino, Calif.-based computer maker lost nearly $1.9 billion. It’s also true that last year a 40% smaller Apple — a pared-down core of its 1996 self — earned $309 million, with the iMac representing about one-third of total Macintosh sales during the latest quarter.
But beneath all of the iMac’s new colors, what’s really driving Apple’s resurgence is a whole new strategy for manufacturing and supply-chain management conceived by a former Compaq Computer Corp. executive.
You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle…
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
— Steve Jobs (via forget—the—rest)